In today’s marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you’re making sustainability claims about your products or services.
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ACCC Releases 8 Principles to Guide Businesses’ Environmental Claims
Today, the ACCC published eight principles to help businesses ensure that environmental marketing and advertising claims about their products or services are clear and accurate and do not mislead consumers.
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GECA Releases New Position Statement on Making Recycled Content Claims
At GECA, we know it is essential to be clear and precise when making environmental claims to ensure people can confidently make informed decisions. We’ve published a new position statement aligned with current best practices on making recycled content claims.
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