In today’s marketplace, knowing what’s truly sustainable is hard. With so many products making vague claims like “eco-friendly” or “green”, how can you be sure what to trust?
That’s where GECA comes in.
We’re an independent, not-for-profit ecolabelling organisation helping Australians find products and services that are genuinely better for people and planet. Our rigorous, science-based standards mean every certified item has been assessed across its entire lifecycle—not just a single environmental impact.
The GECA ecolabel represents more than just a green tick — it means a product has been independently certified for its impact on the environment, human health, social responsibility, and performance.
While other claims or sustainability labels may be vague or self-declared, GECA certification follows ISO 14024, the international best practice for lifecycle ecolabelling.
▶️ Watch this short video to learn more about what makes our certification different!
Every GECA certified product supports:
🌿 The circular economy
🌱 The UN Sustainable Development Goals
🤝 Safe and fair working conditions
📉 Reduced emissions and waste
By choosing GECA certified, you’re not just making a purchase — you’re voting for a more sustainable future.
Are you looking for better cleaning products, furniture, flooring, or building materials? With over 2,000 certified products and services across 27 categories, GECA makes it easy to shop smarter.
Want to see your favourite brands do better for people and planet? Use your voice to drive real change. Asking them to get GECA certified is one of the most powerful things you can do as a conscious consumer.
✅ We’ve made it easy — just copy our ready-made message, modify it as needed and send it as an email or DM to your favourite brands!
Together, we can grow demand for genuinely good products — and stop greenwashing in its tracks.
💬 Still Have Questions?
We’re here to help. Whether you’re wondering about a product or want to learn more about our ecolabel, we’d love to hear from you.
