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Who we are – our vision, purpose and values

GECA is a purpose driven, not for profit that provides solutions for sustainable consumption and production.


Our vision is for a sustainable future for people and planet.


Our purpose is to create solutions for sustainable consumption and production.

Transparent and independently assessed for ultimate peace of mind when purchasing

Since 2000 we’ve been dedicated to enabling architects, specifiers, procurement professionals and consumers to make good choices for their clients and the environment.

Our scheme was the first of its kind in Australia, and has more Australian certified products than any other scheme. We empower architects, builders, designers and consumers to have confidence in their purchasing decisions, and trust GECA certified products to be healthier, safer, and better for the environment.

We’ve developed our own rigorous standards, following ISO 14024 principles for global best practice in ecolabelling, which are then independently assessed by our Assurance Providers.

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Why we need GECA certified products and services

In the past, unsustainable actions have had a negative impact on the environment, and unless we act now, these impacts will only become worse. We want to live and work in clean, healthy, environmentally responsible spaces, and thankfully GECA can help you achieve this.

We’re keeping up with the latest in sustainability to show manufacturers how to best create green products. At the same time, we’re showing consumers across Australia how easy it is to make a good choice, with our easily recognisable and trustworthy ecolabel.

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Certified B Corporation

GECA is proud to be a certified B Corporation!

Certified B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. There are over 4,000 B Corps across 77 countries and 153 industries, unified by one common goal: transforming the global economy to benefit all people, communities, and the planet.

At GECA, we “walk the walk” and are proud to collaborate with other businesses who share our commitment to making sustainable choices and value the credibility of independent third-party certification.

Learn more about the benefits of environmental certification for your products by reading our case studies

GECA has helped countless Australian businesses obtain certification

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What our clients say about us

The entire everroll range of rubber flooring is certified under the Good Environmental Choice Australia (GECA) Floor Covering Standard. It achieves a Level A 100 per cent item score in the GBCA Fitout Calculators Guide v1 for Flooring. We chose to become GECA certified because we feel that it is important to communicate to consumers that we take environmental responsibility seriously and GECA helps us do this. As well as its sustainable properties, everroll offers architects and designers other benefits including durability, sound absorption, slip resistance, modular designs, aesthetic appeal and comfort.


Fitting out such a large project with sustainably preferable furniture is rewarding. That a well-renowned and international company would choose to use GECA certified Office Link Group furniture is exciting and without doubt, a step in the right direction for improving sustainability in the workplace. The whole work zone looks great — the architect has done a wonderful job of creating the space. With the addition of the sustainably preferable products that are proven to improve the health and wellbeing of those in the workspace, it is now a really nice place to work.

Vern Currie

Being an environmentally aware business, we needed a way to ensure, adhere and implement sustainably preferable strategies into our business plan. The team at GECA is co-operative and their guidance ensured that we not only complied with green standards, but exceeded them. The process is credible and well-received in the market place and ensures that we are set apart from the not-so-genuine ‘greenwashing’ companies.

Donna McMullen, Director 

Clients say it’s GECA or nothing. If you don’t have GECA certification it’s a negative. GECA certification is a priority for Haworth.

John Stamoulos

We are committed to identifying and certifiying environmentally sound products.

We’re proud of belonging to a community of like-minded organisations and we’d love to speak with you.

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