In today’s marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you’re making sustainability claims about your products or services.
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VinylCycle Label to Recognise & Reward Use of Recycled PVC
The launch of the new VinylCycle label, represents a collaborative partnership between the Vinyl Council of Australia and GECA to verify recycled PVC content claims, encourage uptake of recycled PVC and product design innovation.
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Bounce Rubber Bands Fights Greenwash with a GECA Claim Authentication
Congratulations to the team at Bounce Rubber Bands for going beyond a self-declared claim and PROVING their claim via independent third-party assurance!
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