Congratulations to the team at FieldTech Solutions for fighting greenwash and PROVING their claim via GECA’s Claims Authentication service.
In April, they had the following claim authenticated for a range of Biogone™ products – This product is “Home Compostable”. Developed by FieldTech Solutions, Biogone is a company formed by plastic waste reform advocates Ross & Ramona Headifen and John Mancarella.
We spoke to the team at Biogone recently about the importance of transparency, accountability and independent verification.
Why did FieldTech Solutions choose to have its claims authenticated by an independent third party?
Biogone home compostable products are already certified by the Australian Bioplastics Association as biodegradable and compostable in accordance with Australian Standard AS 5810; however, having our claims GECA authenticated adds additional consumer confidence in our manufacturing processes and claims.
GECA has a very good reputation and strongly aligns with our vision and values for a sustainable future for people and planet. Having an independent third-party review by GECA on our home compostable products ensures credibility for our brand and gives us a competitive edge.
How important is transparency to you and your customers?
Co-founder Ross Headifen believes that green credentials are about gaining consumer trust, so it is incredibly important to be transparent and honest and provide strong evidence to back up your claims.
Co-founders John Mancarella and Ross Headifen
Ross believes that transparency is king – as customers are not just looking at your product or service but also your whole business. For example, if you sell a product and say it is ‘compostable’ to garner green favour, you also need to explain where to dispose of it. The item is likely to be treated as greenwash with no disposal instructions. Ross believes that generic claims without backing can be detrimental to a company’s reputation.
What made you decide to create products that were home compostable?
Biogone believes that if single-use plastics must be used, they should be made recyclable or biodegrade where they will be disposed of – in a landfill, commercial or home compost facility, in line with the 2025 National Plastic Plan. Home compostable products are made using plant-based materials (usually corn or sugar cane), which biodegrade fast in home compost bins and landfill in cooler temperatures.
Co-founders Ross Headifen and John Mancarella
Co-founder John Mancarella said, “Once we were confident and had evidence that home compositable products will also biodegrade in landfill, we thought it would be a great addition to our product range. We had high demand for home compostable products (particularly from local councils) and by adding the two technologies it gives consumers more choice.”
If your company is ready to go beyond a self-declared claim, contact us today to learn how to get started!