GECA News and Events
  • New GECA Certified Woolworths Bricks Celebrate Aussie Farmers and Fresh Food

    Woolworths Bricks Farm 2023
    1 Feb 2023 3:13 pm

    We’re thrilled to announce that the popular collectible Woolworths Bricks is returning with the GECA certified Bricks Farm, championing Aussie farmers and the fresh food they provide to Woolworths customers.

    The collectible, available from Wednesday, 8 February, will bring the journey from farm to supermarket to life and encourage learning about where food comes from through play and creativity.

    The collection comprises a farm ecosystem and includes a farmer, a beekeeper, a fruit and veg buyer, several farm animals (such as the farm dog — a kelpie), The Odd Bunch fruit and veg, Macro products, a drone, a chicken coop, and fruit trees.

    Woolworths Bricks Farm Pear

    Bricks Farm is made using 100% post-consumer recycled plastic and is certified under GECA’s Recycled Products standard.

    The GECA tick of approval means that Woolworths Bricks Farm has met critical environmental, health and social criteria. GECA certification is a significant achievement, as the assessment looks at impacts across a product’s entire lifecycle, from the extraction of raw materials to the end of its life. The third-party assessment procedures and robust standards mean that GECA certification is trusted and rigorous.​

    Woolworths Group Chief Marketing Officer, Andrew Hicks, said:

    “As Today’s Fresh Food People, it is important that we share and celebrate the role our Aussie farmers play in providing the fresh produce customers enjoy. Woolworths Bricks Farm, made using 100% recycled plastic, has been designed to show the intricate ecosystem of an Australian farm.

    We hope the second chapter of our Bricks collectible once again encourages our customers to learn more about where their food comes from through interactive play.”

    Woolworths is continuing its partnership with TerraCycle, so customers can return duplicate or pre-loved pieces from Bricks and Bricks Farm to their local store to be recycled.

    Woolworths Bricks Farm with GECA ecolabel

    Customers can collect Bricks Farm packs however they choose to shop — via Pick Up, Direct to Boot, Metro60, online delivery or in-store. For every $30 spent, customers can receive a Woolworths Bricks Farm pack to build their farm.

    A total of 40 Woolworths Bricks Farm packs will be available to collect. Click here for more information.

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