GECA News and Events
  • Joyce Foam Creates an Innovative Speaker Space for DENFAIR

    20 Jul 2018 3:54 pm

    Leading interior designer Arthur Koutoulas and GECA licensee Joyce Foam Products have collaborated to create the Speaker Space at this year’s DENFAIR in Melbourne.

    DENFAIR is Australia’s leading destination for contemporary design and art for professional designers, architects, interior stylists and design-lovers. This year it was held at the Melbourne Convention and Exhibition Centre from 14-16 June, and will be debuting in Sydney from 16-18 August.

    The Speaker Space is an area within the DENFAIR exhibition area where people can meet. Sydney-based designer Arthur Koutoulas worked with Joyce to create a unique seating area made entirely out of uncovered foam. Arthur’s idea was to explore the boundaries between furniture and architecture.

    “I wanted to create a soft, sculptural installation that engaged people and offered an immersive experience for the audience,” explains Arthur.

    Arthur’s design conceptsArthur’s design concepts

    “From the outside, it appears like a circular megalithic monument. Once inside the space, the emphasis shifts to an intimate environment that encourages discussion and dialogue.”

    Joyce Foam Products manufactures the largest range of polyurethane foam products in Australia. Currently, their entire range of foam is certified under GECA’s Furniture, Fittings, Foam & Mattresses standard.

    They’re committed to environmentally responsible manufacturing and have made significant progress in the elimination of hazardous air emissions and volatile organic compounds (VOCs), through the introduction of Variable Pressure Foam Technology.

    According to Arthur, “The tactile and acoustic qualities of the Joyce foam material was perfect for this branding application. My design for the Speaker Space meant we were able to celebrate and showcase the foam instead of concealing it.”

    || Click to see their entire range of GECA certified foam || 

    Images via Joyce Foam Products.

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