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Back in 1967 in Waikato, New Zealand, the Earthwise story began with a simple purpose to create products that were better for people, and for the world we live in. Earthwise has been pioneering eco-friendly cleaning and personal care ever since. We understand that your family’s health is paramount, and that effective cleaning doesn’t need to cost the earth.

So the Earthwise philosophy today is simple – if nature makes it, then we don’t need to.


Earthwise has pioneered eco-friendly cleaning in New Zealand for over 50 years and continues to look for ways to reduce our impact on the environment.

Environmental sustainability and improving our environmental footprint is at the heart of everything we do.  We use plant-based ingredients that are greywater and septic tank safe. These ingredients are also biodegradable, breaking down into mineral and plant material which is better for the environment.

Our packaging is recyclable, and we have started moving our Household Cleaning range to bottles made from 75% recycled plastic, sourced from milk, water and juice bottles.  Since October 2018, we have reused and diverted over 500 tonnes of plastic from landfill.

Earthwise has the largest range of household cleaning and toilet products that are environmentally certified.  Also a member of Environmental Choice – New Zealand’s highest independent accreditation eco label, as the GECA eco label here in Australia, which recognises genuine moves made by manufacturers to reduce the environmental impact of their products.

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Learn more about the benefits of environmental certification for your products by reading our case studies

GECA has helped countless Australian businesses obtain certification

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What our clients say about us

Clients say it’s GECA or nothing. If you don’t have GECA certification it’s a negative. GECA certification is a priority for Haworth.

John Stamoulos

GECA is seen by major clients across Australia and internationally to be a credible organisation that provides certification to forward thinking companies that seek to maintain and further environmental standards. Envirofluid is glad to be associated with the GECA label”.

Lydia Ohlmeyer, Marketing and Operations Manager

Being an environmentally aware business, we needed a way to ensure, adhere and implement sustainably preferable strategies into our business plan. The team at GECA is co-operative and their guidance ensured that we not only complied with green standards, but exceeded them. The process is credible and well-received in the market place and ensures that we are set apart from the not-so-genuine ‘greenwashing’ companies.

Donna McMullen, Director 

Having GECA certification gives added credibility to our already strong Europlank brand. The GECA ecolabel confirms that Havwoods Europlank has been rigorously assessed for its impact over its life cycle and it is safer for our clients, their families and colleagues. When you choose Havwoods GECA certified Europlank you can have confidence in the environmental and health claims of this product range.

David Hickson, General Manager

GBCA Green Star projects are a fantastic way of promoting environmentally aware developments that benefit all parties involved. Jardan is committed to the advertisement of eco-labelling as a means of encouraging sustainable practice,

Andy Collins, Design Assistant

To discuss getting your product GECA certified, get in touch with us now.

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