The number of informed consumers is growing every day. In fact, many are actively looking for products and services that align with their values and using their buying power to influence brands. While some of these consumers are willing to do the research, the majority prefer the efficiency of looking for reputable certifications and labels that have independently verified a product’s sustainable credentials. The best marketing an organisation can do is to prove their commitment to positive social and environmental impacts.
The GECA Claim Authenticated mark gives consumers confidence in their purchase of your service or product. By achieving GECA authentication of your claim, you and your customers will have independent third-party assurance that your claim has been substantiated through an in-depth exploration. This means that conscious consumers will be able to confidently differentiate your product, service or organisation from others that may have false or misleading claims.